In an effort to reduce the high cumulative hours that carriers and shippers wait to have trailers loaded, Uber launched Powerloop for Freight. This program leases trailers to facilities, which they preload for drivers to come and pick up. This reduced traffic in loading bays, and dramatically cuts the time carriers spend waiting for their trailers to be loaded (3-7hrs $1.3b annualy). I supported the launch by creating their branding, launch materials, and web landing page.
Using Uber’s new font, I designed a simple logo to be applied to trailers. Being that the program creates a literal “loop”, I wanted to portray (simply) the infinite and streamlined nature of the program.
To support the launch, I scripted and art directed a video shoot describing how the program works. I worked with Somatic.tv and Pawn Creative to execute the video.
During the video shoot, I shot stills to support social, PR, and the website launch.