Taiki Murayama

Designer and typographer with a penchant for hand-lettering and developing brand identities. 

San Francisco, CA
+ 413 695 9466
tmurayama11@gmail.com

Uber Powerloop

Uber Powerloop

UberPowerloopHeader.jpg
 

Overview

01.

In an effort to reduce the high cumulative hours that carriers and shippers wait to have trailers loaded, Uber launched Powerloop for Freight. This program leases trailers to facilities, which they preload for drivers to come and pick up. This reduced traffic in loading bays, and dramatically cuts the time carriers spend waiting for their trailers to be loaded (3-7hrs $1.3b annualy). I supported the launch by creating their branding, launch materials, and web landing page.

 
 
 

Logo

02.

Using Uber’s new font, I designed a simple logo to be applied to trailers. Being that the program creates a literal “loop”, I wanted to portray (simply) the infinite and streamlined nature of the program.

 
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wordmarks.jpg
 

Launch video

03.

To support the launch, I scripted and art directed a video shoot describing how the program works. I worked with Somatic.tv and Pawn Creative to execute the video.

 
 

Photography

04.

During the video shoot, I shot stills to support social, PR, and the website launch.

 
 

Gear

05.

To celebrate the launch I designed some apparel to hand out internally and to early adapters of the program.

 
Powerloop-T_Shirt.png
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Uber