Powerloop
program

To reduce wait times at warehouses, Uber launched Powerloop for Freight. Leased trailers could be pre-loaded for drivers, which reduced traffic as well as time spent waiting for open docks. I supported the launch by creating their branding, marketing, and web landing page.  


Uber

Role

2017


Video


Production


Photography

Jonathan Davis

PAWN Creative

Somatic.tv

Creative Director


BRAND

01/04

Logo / symbol explorations using "Uber Move". For marketing / brand, and vehicle identification.

02/04

VIDEO

Lead concept and art direction for launch video.


PHOTO

03/04

Captured stills of branded assets on-set.

04/04

APPAREL

Branded apparel for team members and early adopters of the program.