ARTIST
GENRES
To attract new creators, we designed a programmatic series of sites built for popular genres. With category-specific data and creative, we saw a rise in uploads through the program which is still running to this day.
SoundCloud
Role
2015
Creative Director
Alex Haldi
Photographer
Chad Griffith
Designer
PHOTO
01/03
Executed a still-life shoot to create a library of assets that we could use for the unique genre creative.
02/03
ASSETS
Pulled selects from the shoot, and comped hero assets for marketing and landing pages.
WEB
03/03
Designed landing pages for Hip Hop, Electronic, and Podcasts for the pilot of this program.
