Senior Designer II
CA, April 2018 - Present
Operating between design and marketing, responsible for rebranding Uber Freight and art directing brand photoshoots & videos. Working with global brand to inform style updates and create new homepage. Building and evolving styleguides to inform brand touchpoints, directing outside agencies & vendors to produce brand content.
Apple Interactive: May 2016 - April 2018
Worked in-house at Apple on internal interactive design team to design new buy flow experience for .com Apple store. Mapped an updated experience and designed new user account destination. Worked under social lead to create videos showcasing the MacBook Pro launch, iPhone 7 camera, and Apple Watch 2 launch. Developed Facebook canvas units for iPhone Portrait mode and Apple Watch 2 Launch.
NY, Nov 2014 - May 2016
Designed consumer onboarding experience and marketing campaign creative for SoundCloud Go, working closely with UXR & product. Developed and executed platform integrations to promote cross-platform usage, creating consumer-facing graphics and UI. Designed and ideated national feature-based partnership media campaigns to expand SoundCloud and partner engagement in US market. Designed on-platform web pages for advertising, On SoundCloud program, and creator genre onboarding.
NY, May 2013 - Oct 2014
Full Service Creative Agency, NY. Designed and implemented comprehensive 10 year anniversary re-brand, including logo, website, stationary, capabilities presentation, and official graphics. Collaborated with Account and Sales Executives to design custom pitches for RFPs. Concepted and designed overall aesthetics and graphics (print + digital) for custom/platform events. Worked with clients such as Toyota, Dockers, H&M, AT&T and Dickies.
NY, Feb 2012 - May 2013
Full Service Production Company, NY. Conceptualized and rendered mock-ups for large scale client projects. Worked with producers/clients/vendors to produce all graphic aspects of events. Developed outgoing proposals with Creative Development team. Managed on-site styling of events and oversaw internal re-branding.