Taiki Murayama

Designer and typographer with a penchant for hand-lettering and developing brand identities. 

San Francisco, CA
+ 413 695 9466
tmurayama11@gmail.com

SoundCloud Go

SoundCloud Go

SC_Go_Cover.jpg
 

Overview

01.

Working with the Brand Art Director, our robust team of two branded and created all marketing, brand and platform assets for the launch of SoundCloud Go; SoundClouds big push into the music streaming battle and towards industry legitimacy. 

 
 
 

Initial Concept

02.

Our first idea was visually simple: show a gated-tier content artist, and a value-prop. The copy would be a pairing of household name artists and something you could only find on SoundCloud, with a subscription feature to contextualize it. This narrative stayed through to the final creative.

 
 

Iconography

03.

Our main offerings for SoundCloud go were an extended catalogue, offline listening, and an ad-free experience. These needed to be conveyed simply and clearly - the first row is what I was given as placeholders by the product team. The finals were 1b, 2a, and 3d. 

 
Icons.png
 

Photography

04.

SoundCloud has always been the underdog, the anything-goes music streaming platform. To celebrate its maturation we wanted to reinforce its heritage, since little to no communication design had been done in that regard previously. To do so we put together a 6 day shoot in LA featuring real SoundCloud users and creators to capture the irreverent and prolific spontaneity that exists on the platform through its community. 

 
 

Marketing & Digital

05.

With assets in dialed in, we worked with UX to pinpoint which touchpoints would need to be designed for, and what edge cases needed to be considered. 

 
Web purchase user flow.png
 Homepage takeover

Homepage takeover

 Conversion page

Conversion page

 Native advertising

Native advertising

Apple motion

Apple motion

Apple Watch buy flow

Apple Watch buy flow