For the September 2016 product cycle, I worked with a dedicated Apple team to design and hand off the mobile and .com buy flow pages for Apple Watch Series 2. I was responsible for the Watch gridwall. As a design lead with 3 designers, we worked with the UX team to build wireframes and worked with Copy + GP to build out fully spec'd designs to hand off to engineering. We revisited the designs with the analytics team to optimize the buy flow and maximize conversion.

UX - Design

UX - Design

Buyflow

Buyflow

Filters

Filters

Spec for hand-off

Spec for hand-off