Designer and typographer with a penchant for hand-lettering and developing brand identities.
San Francisco, CA + 413 695 9466 firstname.lastname@example.org
Designer and typographer in San Francisco
For the September 2016 product cycle, I worked with a dedicated Apple team to design and hand off the mobile and .com buy flow pages for Apple Watch Series 2. I was responsible for the Watch gridwall. As a design lead with 3 designers, we worked with the UX team to build wireframes and worked with Copy + GP to build out fully spec'd designs to hand off to engineering. We revisited the designs with the analytics team to optimize the buy flow and maximize conversion.