Portrait
Mode

Asked by the Facebook mobile advertising team to showcase the new Facebook Canvas tool. Built a product feature campaigns designed for the platform, including an influencer-based education campaign for the newly released Portrait Mode. We selected a variety of photographers for assignments using the camera, ending in an article using Canvas.


Apple

Role

2017


Agency


Lead

Elliot Coakley

Critical Mass

Designer, animator


VIDEO

01/02

Storied and animated a sizzle video for the Facebook feed ad unit, acting as an entry point for the canvas unit.


LAUNCH

02/02

Designed architecture for articles, and came up with experiments for sourced photographers. Designed a backup campaign without features, which the client went with.

Apple-PortraitMode-Canvas.png